exceptional service. expert guidance. innovative solutions.

Empowering individuals, families and businesses to achieve their financial goals.

Meet the president, Sal Abey

Sal Abey, the President of Southern Trust Financial Services, LLC in Sarasota, FL, brings a unique and diverse background to his role. Born in Sri Lanka and educated in the UK at Kingston University, where he earned both his Bachelor’s and Master’s degrees in business studies, Sal has always been passionate about financial services. His early career included a prestigious post with the British Government, overseeing oil and income tax models. After gaining extensive experience in financial services and running a successful agency in England, Sal moved to Sarasota. Here, he quickly established himself as a top agent, earning a place in the “President’s Club” and receiving numerous company awards.

Sal’s approach to financial planning is deeply rooted in honesty, trust, and respect. He is dedicated to his clients’ well-being and guides them with integrity, knowledge, and respect. Sal is passionate about educating his clients, ensuring they make informed decisions about their financial futures. He believes in “Individual Empowerment,” offering easy-to-understand strategies to help clients feel confident and secure.

A proud insurance professional, Sal values ethics, standards, and morals in his practice. He is committed to helping his clients achieve their dreams and secure their financial future.

OUR MISSION

At Southern Trust Financial Services, our mission is to empower individuals and businesses to achieve their financial goals and secure their futures through comprehensive, personalized financial planning and investment management. We are committed to providing exceptional service, expert guidance, and innovative solutions that promote financial well-being, growth, and security. Our dedication to integrity, transparency, and client-centric values ensures that every decision is made with your best interests in mind, helping you build a lasting legacy for generations to come.

OUR CLIENTS

At Southern Trust Financial Services, Sal Abey is dedicated to serving a diverse clientele that includes individuals, families, and business owners. For individuals, we provide tailored financial planning and investment strategies to help you achieve your personal financial goals and secure your future. Families benefit from our comprehensive approach to wealth management, college planning, estate planning, and protection strategies that ensure financial stability and a lasting legacy. Business owners rely on our expertise in financial planning, risk management, succession planning, and employee benefits solutions to enhance their business’s financial health, ensure continuity, and support personal financial objectives. No matter your financial needs, Sal Abey is committed to providing personalized, expert guidance to help you succeed.

OUR SERVICES

We are committed to providing exceptional service and innovative solutions that promote financial well-being, growth, and security.

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Investing involves risk, including the potential loss of principal. None of the information contained on this website shall constitute an offer to sell or solicit any offer to buy a security.

We are an independent financial services firm helping individuals create retirement strategies using a variety of investment and insurance products to custom-suit their needs and objectives. This material has been prepared for informational and educational purposes only. It is not intended to provide, and should not be relied upon for, accounting, legal, tax, or investment advice. We are not affiliated with Medicare or any other government agency. By contacting us, you may be connected with a licensed insurance agent.
Insurance product guarantees are backed by the financial strength and claims-paying ability of the issuing company. Product and feature availability may vary by state and issuing company.